Tree of prisoners

Client: Association of "Azovstal" Defenders' Families

PR

Brief was to draw public attention to the conditions
of Ukrainian soldiers in russian captivity

As the entire world prepares for the New Year, let’s reveal what russia hides behind its Christmas tree decorations.

Results

The video with the Christmas tree received 71 million views
in just 3 days.

We received 2,341 original mentions across public channels, media, and social networks. The video drew unprecedented attention to the issue of prisoners of war from both Ukrainian and international media.

My role

PR

Credits

Association of Families of Azovstal Defenders
Kateryna Prokopenko, Head Of The Organization;
Yevhenia Synelnyk, Representative Of The Organization;
Valeria Dolya, Representative Of The Organization.



Banda agency
Maksym Boritko, Creative Director.
Dmytro Adabir, Director/Managing Partner
Alexey Dyvysenko, Creative Director
Alesia Bondar, Copywriter
Anastasia Polikarchuk, Creative Producer
Bohdana Sazhenytsia, PR manager
Oleksandra Shcherbakova, Sound Producer.

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