Azov x Work.ua
Client: 12th Brigade of the National Guard of Ukraine "Azov"
PR
Brief was to launch a recruitment campaign for the 12th Brigade of the National Guard of Ukraine "Azov" and increase the number of those willing to join the service.
At the time of the campaign, the full-scale war had entered its second year. Fewer and fewer people saw themselves as the battle-hardened soldiers pictured on billboards across cities.
Azov is looking for ordinary people with diverse professional backgrounds.
So we partnered the brigade with
Ukraine’s largest job search platform Work.ua.
Results
We received 88 media mentions for in the first day.
The PR campaign reached 46.8million contacts.
And most importantly, the Ministry of Defense signed memorandums of cooperation with major job search platforms a week after the launch of our campaign.