You Can Truly
Master Just One Thing
Client: dok.ua,
Ukrainian online auto parts store
6 sec
Idea Creation, Copywriting
Brief was to create a creative campaign that would position the brand as top of mind. But the category is full of uncertainty: wrong choices, overpaying, low quality.
Our goal was to build a creative platform
that puts confidence front and center.
Confidence comes when you buy from
those who truly know their stuff.
But here’s the catch —you can only truly
be good at one thing. For dok.ua, that’s auto parts.
OOH
Launched through influencers, and for the true connoisseurs, sold them on website.
Radio
OOH
Dropped a limited collection of disgusting car perfumes
Results
Top-of-mind awareness of dok.ua grew to 17%
Spontaneous awareness reached 26%
Total brand awareness hit 66%
This positioned dok.ua as the #1 specialized online auto parts store — and on par with major marketplaces that operate with significantly larger budgets and reach.