Hotline for carolers
Client: Comfy
How it started
How it started
10 sec
Idea Creation, Copywriting
Every year during the Christmas holidays, Ukrainians have been caroling and performing shchedrivky for centuries. However, in recent years, people know fewer and fewer traditional Christmas songs. We wanted to preserve at least some of these forgotten carols and bring a bit of festive spirit ahead of the New Year.
Call 0 800 400 505,
sing your favourite carol
and receive 200 ₴
…and how it ended
OOH
Launched web with authentic carols
Results
1815 calls
12 new unique carols
+200 bonuses to each caroler
OOH